More than 400 projects from 20 countries were submitted for the ICMA, which was awarded for the 12th time this year. For ten years now, the German Design Award has been one of the world’s most recognized international design prizes. In 2022, the international jury of experts evaluated over 4,500 submissions from 63 countries. With this award, the OilQuick relaunch joins the ranks of award-winning projects from global brands such as Bahlsen, Hercules, Severin and Vodafone.
Stefan Schauer, Managing Director of OilQuick Deutschland KG: “Our goal was clear. We wanted to further expand our position as market leader in the field of fully hydraulic quick-change systems with a competitive brand communication. Thanks to the professional and strategic implementation by trumedia, we were able to realize a powerful brand relaunch that caused an international stir far beyond the DACH region. Following the positive feedback from employees, customers and market participants, the German Design Award and the ICMA are additional confirmation of our newly launched brand. For us, it has been two exciting and forward-looking years full of workshops and unknown challenges, which we have successfully mastered together with our partner.”
Marco Trutter, CEO and founder of trumedia: “We were always convinced that the new OilQuick brand identity would set new standards visually and communicatively, and not just in the construction industry. This realization was based on a lot of experience and strategic know-how, but also on the huge potential of the brand, which was waiting to be awakened. We are overwhelmed and take the German Design Award and the ICMA as an incentive to continue to develop every day, to remain curious and to jump into cold and unknown waters.”
The OilQuick brand relaunch sharpens the brand identity and raises brand communication to an international level. The new look symbolizes the uniqueness of the quick coupler market leader and its product portfolio and conveys the company’s premium claim consistently and across all channels. At the same time, the communicative makeover, including a striking claim, ensures an authentic and emotional appeal to opinion leaders and a holistic brand experience.
The International Creative Media Award (ICMA) is an international competition for corporate media, books, magazines and corporate design and has been awarded by an international jury of experts for 12 years. Some of the jury members are former ICMA winners and are replaced every year. This year, 406 projects were submitted from 20 countries (Australia, Taiwan, People’s Republic of China, South Africa, USA, Sweden, Finland, Denmark, Netherlands, Luxembourg, France, Italy, Romania, Czech Republic, Slovakia, Hungary, Great Britain, Ireland, Austria, Switzerland and Germany). The ICMA honors outstanding work, highlights global design trends and aims to promote creative exchange on an international level.
The German Design Award (GDA) has been honoring a wide variety of submissions in product and communication design for ten years. The German Design Award is presented by the German Design Council, the German brand and design authority, which was established as a foundation in 1953 on the initiative of the German Bundestag to support the economy in achieving added brand value through design.
